Park3020 is an ambitious art project intended to promote Ukrainian sculptors. It’s a platform for exhibitions, cultural and educational events designated to explore modern art and artists. Even its name conveys the futuristic direction of the artists’ works. 3020 is a symbolic date for Ukrainian art’s aspirations, growth, and development.
Park3020 approached our team with a request to create a website that would reflect the park’s philosophy and become a powerful marketing tool for promoting the venue and sculptors. We accepted this challenge and attempted on building a fascinating, appealing website that would stand out. All the website components, it’s layout, simplistic modern design, typography, and unusual animation solutions draw visitors’ attention and intrigue them to explore the website and finally visit the Park.
Park 3020 website was developed in close cooperation with our long-standing partner, Esfirum Studio. Thanks to our joint efforts, the website received two word–class rewards from Awwwards – Honourable mention and Mobile excellence. The website’s outstanding design, layout, animation solutions were highly praised by the recognized world experts in web development.
The website has become a powerful marketing tool for this unique park in Eastern Europe and added even more to its popularity and visibility. It offers the possibility to discover current events, information, and locations. SEO optimization of the content and structure, as well as properly configured online advertising, ensure that the website is always on the highest positions in Google search.
Since around 70% of users access websites from their mobile devices, we strived to implement the best cutting-edge practices and custom-tailored solutions to ensure that the Park 3020 website is fast, user-friendly, and properly optimized. Our main goal was to preserve the high-speed and visually attractive design on mobile screens, tablets, and desktops.
Another marketing goal of the website was to promote young contemporary artists both from Ukraine and whole Eastern Europe. For this reason, our client requested Intex’s team to create an extensive database, so website users could get acquainted with each sculptor, see their works, and even hear artists sharing their stories in audio interviews. Another handy feature integrated into the Park 3020 website is an audio guide.